“If we accept the tenets that each of us has finite willpower to accomplish our goals, that our bodies do not differentiate between physical and non-physical forms of stress, and that death is inevitable and individually unpredictable, then we should all stop paying attention to long-term correlational mortality studies, because the very construct of all-cause mortality and its reduction is ridiculous. Any energy spent on following through on eliminating or adding said food item or intervention is energy taken away from that finite pool of willpower that could be used to live your life as opposed to attempting to circumvent death. Any stress caused by trying to keep said food item or intervention in or out of our lives is stress that is grounded on a faulty construct that death is avoidable and somehow controllable (or at least somehow predictable), and therefore, also ridiculous.”—http://evidencebasedfitness.blogspot.ca/2013/01/you-are-going-to-die.html
“If click counts dictate your decisions you’re shutting out your chance to make a real connection. The metrics that move the needle and matter are consumer connection, brand equity, sales and shareholder value.”—
“We’re in a different state of mind when searching for something on the web than when engaging with friends, playing games, or listening to music. Clearly there is significant commercial opportunity, but it’s not about ads coming between you and the things you care about.”—Stefan Olander, VP Digital Sport @ Nike
“To build true customer loyalty, your viral campaign must connect at the front end of your customer strategy, open a doorway into customer data collection, and then connect on the back end to engage your most valuable segments. Viral content that does not encourage identification or dialogue is just mass marketing tarted up for the digital age.”—
“The very first company I started failed with a great bang. The second one failed a little bit less, but still failed. The third one, you know, proper failed, but it was kind of okay. I recovered quickly. Number four almost didn’t fail. It still didn’t really feel great, but it did okay. Number five was PayPal.”—– Max Levchin (former CTO of PayPal)
My personal fitness goals have evolved over the years. In a decade I’ve gone from ‘a little on the husky side’, to ‘you look like Brian Urlacher’, to ‘you look hungry’, and back again. My body has been in a constant state of change, which seems to be a direct reflection of the amount of time that I devote to thinking, acting, and being fit.
My fitness journey started with a goal of running a half-marathon in high school. In the past I’d been on a quest to ‘bulk’ (eat) as much as I could in order to advance my aspiring (started and ended in high school) football career (hobby). Running long distance was eye opening. I was out of shape, poorly conditioned, and realized I had awful flexibility and mobility. Running a marathon (half) was the first time that I truly set a fitness goal for myself, but ‘thinking’ fit by setting fitness goals is something that I’ve found immensely helpful on my fitness journey (battle). Thinking fit requires you to actively set goals and think about why you’re going to the gym on a Friday night, or running 5 miles on a Sunday morning.
Fit is a frame of mind, not an appearance. Fit is what makes you choose the grilled chicken sandwich over the burger and fries. It’s a reason to set the alarm an hour earlier, and run a mile longer. Fitness goals are nothing unless you put words into action.
Acting fit has come in a number of different forms for me. When I was a Lecturer I had the flexibility and freedom to go to the gym 5-6 days a week to achieve my ‘look like an NFL linebacker goal. As I began to travel more frequently, I needed to shift my training mindset and find more activities/workouts that I could do in shorter sessions. Enter Crossfit. Crossfit is the perfect mix of cardiovascular activity (which I dread), and strength training all wrapped up into a one-hour session. The sessions that you pre-register for ensure accountability (don’t miss or else you get publicly humiliated @CrossfitNYC), structure, and flexibility to modify the workouts and even do them on the road! You’re encouraged to write down your workouts, so that you tangibly see yourself getting stronger week by week.
Fit, as a definition is in the eye of the beholder. To me, working out used to be a means to an end – I lift heavy weight, I get bigger/stronger. I realized that not only is ‘bigger/stronger’ vague, it also wasn’t sustainable for my lifestyle (try eating 5-6 meals a day when you’re living out of a hotel for five nights a week). Today, ‘fit’ is a lifestyle. I do crossfit because I enjoy the workouts, I like goal setting and achievement, and I love the competitive nature of the ‘sport’ (yea I said it). My eating habits, and workout routine support my lifestyle – and this lifestyle is sustainable. This isn’t a ‘fad diet’, or ‘eating plan’ – this is the life that I chose to live and my eating and exercise habits support that lifestyle, regardless of whether I’m able to eat perfectly in a given week, or make it to the gym 3-5 times.
You (like me) may go through a series of fitness ups and downs, body transformations, and occasional cheat days (read: weeks…I love BigMac’s too!), but a ‘fit lifestyle’ is less about the cheat days and off weeks, and more about the dedicated months and upcoming years that you spend thinking, acting and being fit.