#chimay it’s been a long time…#beerporn #beer #craftbeer (at Cafe Bastille)
“If we accept the tenets that each of us has finite willpower to accomplish our goals, that our bodies do not differentiate between physical and non-physical forms of stress, and that death is inevitable and individually unpredictable, then we should all stop paying attention to long-term correlational mortality studies, because the very construct of all-cause mortality and its reduction is ridiculous. Any energy spent on following through on eliminating or adding said food item or intervention is energy taken away from that finite pool of willpower that could be used to live your life as opposed to attempting to circumvent death. Any stress caused by trying to keep said food item or intervention in or out of our lives is stress that is grounded on a faulty construct that death is avoidable and somehow controllable (or at least somehow predictable), and therefore, also ridiculous.” — http://evidencebasedfitness.blogspot.ca/2013/01/you-are-going-to-die.html
“If click counts dictate your decisions you’re shutting out your chance to make a real connection. The metrics that move the needle and matter are consumer connection, brand equity, sales and shareholder value.”
“We’re in a different state of mind when searching for something on the web than when engaging with friends, playing games, or listening to music. Clearly there is significant commercial opportunity, but it’s not about ads coming between you and the things you care about.” — Stefan Olander, VP Digital Sport @ Nike
Blue Water Grill! Guy Fieri would be proud.
@justinekilby would like my free rental car upgrade. The new Escape!
Wrapp in Fast Company Magazine! (at McCarran International Airport (LAS))
Almost #Christmas on #King Street in #Toronto
at Chelsea Market
“To build true customer loyalty, your viral campaign must connect at the front end of your customer strategy, open a doorway into customer data collection, and then connect on the back end to engage your most valuable segments. Viral content that does not encourage identification or dialogue is just mass marketing tarted up for the digital age.”